The Concept
focus on the Brand
focus on the Point of Sale
focus on organic growth
Efficiency midterm – Profit long-term
The Idea
planing and execution of the agreed distribution strategy
build and train a separate professional sales team for each Brand
communicate the distribution strategy to each salesperson individually
for each sales area an individual distribution plan will be set fort he sales persons to follow
sales targets and customer quality targets will be agreed
"One Brand One Voice"